Last Friday, a story broke on Reuters about WIC’s failure to meet modern technology standards. The author identified the technology gap as the main deterrent for WIC mothers, citing a decease in program participation since 2010.
For us, the compelling angle was the repeated mention of mobile phones. This article is a testament to our story: that WIC needs to be on mobile to remain relevant for today’s younger mothers.
We’ve highlight four quotes from the article that stand out:
A government nutrition program for pregnant mothers and small children has not kept pace with technology and … is driving low-income women away from the program when they need it most.
Poverty experts say the shrinking demand does not reflect less need. They are pushing for faster changes to an outdated, cumbersome distribution process they say stigmatizes recipients.
With a generation of Americans “used to getting everything on their smartphones,” True said, WIC is still “stuck in the hands-on experience.”
“I think the need is there,” [Michael Osur] said. “We’ve just got to find a way to reach them.”
Couldn’t have said it better myself.
If you want to read the article in full, here’s the link: