Mobile Benefits, Inc., Announces Agreement with Chickasaw Nation to Develop and Market QuickWIC® for Use on Any Mobile-Enabled Device
Strategy reflects Chickasaw Nation’s ongoing commitment to automate and simplify the delivery of WIC benefits for WIC participants and food retailers.
Seattle, WA. – October 28, 2014 – Mobile Benefits Inc, a leading provider of mobile solutions for low-income families on WIC, announced today the signing of a long-term agreement with Chickasaw Nation for delivery of the QuickWIC® mobile app to the Nation’s 4,000 WIC participants. Upon release, QuickWIC will be freely available to participants via download on both iOS and Android devices.
QuickWIC is a break-through mobile application that delivers benefits in real time to WIC participants. WIC, formally known as the Special Supplemental Nutrition Program for Women, Infants, and Children, is a federal program that provides supplemental foods to families with qualifying income. The program, created in 1972, assigns personalized benefits to participants, but provides few tools to track benefit purchases. This results in frustration for the shopper and the retailer, most frequently at checkout when participants overdraw their balance. QuickWIC deploys the smartphone to resolve this long-standing issue, delivering benefits for the first time to any mobile-enabled device.
Commenting on the decision to rollout QuickWIC, Melinda Newport, Director of Nutrition Services for Chickasaw Nation said, “We are very pleased to bring real-time benefits to our program. This app lets mothers use benefits without the burden of tracking their balance, removing the challenges that mothers faced in the checkout aisle. QuickWIC brings about an overdue step in modernizing the tools we provide to help families access nutritious foods.”
QuickWIC’s real-time benefits remove the guesswork from WIC shopping, streamlining the checkout process for participants and retailers. Highly visual and easy to use, the app gives mothers access to instant program details, including what benefits have been expended and what foods remain available for purchase. In addition, QuickWIC operates the smartphone’s camera as a barcode scanner, permitting users to lookup the WIC eligibility of any food item in-store. For mothers seeking healthful foods for their families, QuickWIC also connects educational content to the benefits, promoting the nutritious value of WIC purchases. The rollout of QuickWIC completes the transition from paper and pencil to state-of-the-art technology in WIC, thereby erasing the frustration that stigmatized WIC shopping in the past.
Added Maxwell Thayer, CEO of Mobile Benefits Inc, “We are very pleased to be partnering with the Chickasaw Nation for the delivery of QuickWIC to their deserving families. Chickasaw has a track record of innovation in the delivery of benefits to WIC families. By embracing QuickWIC, Chickasaw takes a major step forward in improving the health of its 4,000 WIC participants with an innovative mobile app that delivers real-time benefits to the participants’ medium of choice: the smartphone.”
About Mobile Benefits, Inc.
Mobile Benefits Inc. is a leading provider of mobile solutions for low-income families on the WIC program. Our innovative mobile solution, known as QuickWIC, is a fully automated and highly visual app for iOS and Android that delivers real-time benefits coupled with educational and nutritional content to WIC participants. In leveraging the benefits of smartphone technology and real-time connectivity to the agency of record, QuickWIC dramatically simplifies and streamlines the shopping experience resulting in a more pleasurable experience for both participants and retailers.
The Chickasaw Nation
The Chickasaw Nation, located in south-central Oklahoma, is the 13th largest federally-recognized tribe in the United States. The Chickasaw Nation is headquartered in Ada, Oklahoma and has a long-standing history of administering U.S. Department of Agriculture (USDA) Food and Nutrition Service (FNS) programs such as the Special Supplemental Nutrition Program for Women, Infants and Children (WIC) and WIC Farmers’ Market as well as a number of other nutrition projects and initiatives. Collaboration of the many program and projects allows for optimal integration of services and delivery of consistent nutrition education messages. The Chickasaw Nation has been at the forefront of FNS-led national efforts towards codifying standards of operation, developing infrastructure within the vendor community and creating the first SAM system that is fully online EBT functional. The Chickasaw Nation fully implemented online WIC EBT in October 2010.
Download press release here: Mobile Benefits, Inc., Announces Agreement with Chickasaw Nation to Develop and Market QuickWIC® for Use on Any Mobile-Enabled Device.pdf